HGTV gets Edgy
Flipping around Satelit tv the other night, I watched HGTV’s “The Antonio Treatment.” Antonio Ballatore is the burly and tattooed winner of the fourth season of HGTV’s “Design Star.” Judges picked him rather than audience votes so I’m assuming the network wants to go in a direction other than subdued and tasteful living rooms.
Antonio is a genial if barely articulate host. He tends to talk in hipster sound-bites. In this episode, he was designing a rock & roll suite in a hotel that hadn’t been remodeled since Janis Joplin overdosed in it. His sound-bites are fast and furious: tattoo-inspired, snake- and skull-vibes, shag carpet, cobra headboard, and going “over the top.” He also finds himself “super excited” about a life-sized rhino head painted hot pink. Pink taxidermy is a trademark from his “Design Star” competition days, as are skulls, snakes, graffiti, and all sorts of other street-art clichés.
Antonio’s crew of scruffy carpenters get to make things like army-guy lamps and roach-decaled bedroom furniture. They sport retro hats, facial hair and an impenetrable veneer of West-coast cool. They seem amiable enough and there is very little eye-rolling when it comes to wall art featuring champagne glitter.
The final reveal shows a hotel room that straightforwardly doubles as a drug den/night club. Black, purple, neon-pink and that giant rhino head compete for our attention. If there’s a focal point, it gets lost in the American-flag bedroom set, snake headboard and neon mood lighting. No matter, because the hotel owners love it and it’s very rock & roll. With “The Antonio Treatment,” you pretty much know what you’re getting before you get it: hot-pink rhino head.
Written by Jordan Allen












